Thinking of setting up your own limited company? It can be an exciting yet daunting process. There are many benefits to running a limited company, from flexible working hours and being your own boss to having complete control over your finances.

But what about when it comes down to naming your company? There are more than 3.5 million limited companies registered in the UK, with approximately 500,000 new companies incorporated each year. Thus trying to give your company a unique name can be quite tricky. Especially as every company name needs to be approved by the Companies House Service before it is can be officially registered. In fact, BBC News recently revealed that almost 50 company name suggestions were rejected in 2017 for being offensive.


Can’t think what people could possibly suggest? Here’s what not to name your limited company:

  • Blue Arsed Fly Designs Ltd
  • Fanny’s Kebabs Ltd
  • Titanic Holdings Limited
  • Wags to Bitches Limited
  • Robotdick Ltd
  • Dapper Dog
  • Stylish Bitch Ltd
  • Sugartits Ltd
  • Manwhore Limited
  • Sod it Systems Limited
  • Cocktease Fashion Ltd.

However, it’s not just offensive names that can be rejected by Companies House. There are currently 135 words and expressions on, which are considered sensitive. To use any of these words you are required to submit an official request for approval from the Secretary of State to use it in a company or business name.


A few examples of words identified as sensitive:

  • Benevolent
  • Duke/Duchess
  • King
  • Mutual
  • Prince/Princess
  • Queen
  • Royal/Royalty
  • Sheffield
  • Society
  • Standards
  • Windsor

For the full list of sensitive words and expressions, you can click here.


Looking to set up your own limited company? From registering your business with Companies House to completing your tax return, our accountants at K&B Accountancy Group will provide guidance, every step of the way. Contact us today for help, advice and support on your contracting options.

If you’re working in public sector, caught inside of IR35 or simply do not want the trouble of running your own limited company contact Cloud9 Umbrella. Our partner company can take the hassle out of contracting and look after the administrative burden for you.